Entrepreneur & Brand Builder
Prateek
Bansal
Founder, Savita Shawls & Elabore Luxury
Crafting brands rooted in India's rich artisan heritage — from the handlooms of Savita Shawls to the curated world of Elabore Luxury. Building businesses that honour tradition while speaking the language of modern luxury.
The Founder
A builder who believes
craft is culture
"Every thread woven, every product curated — is a bridge between India's timeless heritage and the world's hunger for authenticity."
Prateek Bansal is an Indian entrepreneur whose journey is anchored in a deep respect for Indian craftsmanship. As the founder of Savita Shawls and Elabore Luxury, he has channelled a passion for authentic Indian textiles and refined living into two distinct, purpose-driven luxury brands.
Every brand decision is rooted in genuine Indian artisan tradition, not trend-chasing.
Luxury that carries meaning — in the story of its making, and the hands behind it.
Building brands that outlast trends, creating lasting value for customers and artisans alike.
What I've Built
Two brands, one
unwavering philosophy
Savita Shawls
India's premium handcrafted shawl brand, celebrating the living art of traditional Indian weaving. Savita Shawls connects master artisans with discerning customers who appreciate the irreplaceable beauty of hand-crafted luxury — each shawl a wearable heirloom.
savitashawls.comElabore Luxury
A refined luxury lifestyle brand offering a curated universe of elevated products and experiences, rooted in Indian craftsmanship. Elabore Luxury speaks to the modern connoisseur who seeks distinction, quality, and the quiet confidence of understated elegance.
elaboreluxury.comPhilosophy
The ethos behind the brands
India has always made the world's finest things. My mission is to ensure the world knows it.
Craft Over Commerce
Both Savita Shawls and Elabore Luxury are built on the primacy of skilled craftsmanship. Products are designed to be cherished, not consumed.
India as Origin
India's artisan traditions are a global heritage. Every product carries that provenance with pride — sourced, made, and celebrated within India's rich creative ecosystem.
Refined Simplicity
True luxury is never loud. It is found in precision of detail, quality of material, and the honesty of intentional design.
Milestones
Building with purpose
Questions
Frequently asked
Who is Prateek Bansal?
Prateek Bansal is an Indian entrepreneur and the founder of two luxury brands: Savita Shawls and Elabore Luxury. He builds brands that celebrate India's artisan heritage.
What is Savita Shawls?
Savita Shawls is India's premium handcrafted shawl brand, founded by Prateek Bansal. It offers luxury shawls made by skilled Indian artisans, celebrating traditional weaving heritage.
What is Elabore Luxury?
Elabore Luxury is a curated luxury lifestyle brand founded by Prateek Bansal. It offers refined, craft-rooted luxury products for the discerning modern consumer.
How can I contact Prateek Bansal?
You can reach Prateek Bansal through the contact section on this website or connect with him via his brands at savitashawls.com and elaboreluxury.com.
Where is Prateek Bansal based?
Prateek Bansal is an India-based entrepreneur. His brands, Savita Shawls and Elabore Luxury, are rooted in India's rich artisan and luxury tradition.
What makes Prateek Bansal's brands unique?
Both Savita Shawls and Elabore Luxury are built on authentic Indian craftsmanship — prioritising artisan skill, quality materials, and purposeful design over fast-fashion or mass production.
Let's Connect
Start a conversation
Whether you're a collaborator, buyer, journalist, or someone who simply loves great craft — I'd love to hear from you.
hello@prateekbansal.com